We Love Planning

This is just hilarious. Thank you Morten Hoffmann my dear co-owner of the blog. I laughed so hard making the video and even more when I saw the result. This campaign is so brilliant. Cool and involving. I need to make more… See it HERE

Word up for b-reel for being so creative. Definitely some of the most engaging seen for a long long time!!!

Make a video yourself here

Found via Adverblog

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Here are some good insights or at least some useful numbers.

I absolutely ADORE or should I say LOVE the design.

Those Swedes, they really know how to make cool sites…

This campaign illustrates very clearly how Samsungs new mobile can withstand rough handles and at the same time it involves and engage the user.

Well done!

“70 mobiles over a concrete floor and a water tank. They are all going down”

Watch it here:  www.samsungshakedown.com
Agency: From Stockholm With Love

Yesterday a friend and I discussed the challenges we face when either writing or receiving a creative brief. We talked about how we are a moving away from feelings and towards wants and needs.

I believe we should focus on what the brand actually does for the audience why it is also of much more importance getting under the skin of the target group, understanding their behaviour and needs. We should move away from messages and instead focus on the context and find ways to dig into this and facilitate the user in this space. Brands need to provide services for their customers not just pushing messages.

Same evening I discovered this article I think it is absolutely spot on… “Lets ditch the search for a proposition and start looking for what a brand does with/for an audience, not just what it says.”

Thanks!

Via Another Planning Blog

Being a little bit of a feminist I am not sure if I like to promote anything Playboy does, but of course I need to accept there are so many women out there who would love to get the opportunity to be a cover girl of Playboy Magazine.

This campaign is well thought it attracts all the women who would love to win the “honor” of being a playboy magazine girl, and it definitely also attracts all the men… but for other reasons…

On the website women get access to their own photo studio and get the chance to create their own look book, the most popular girl will get on the cover of Playboy Magazine.

Unfortunately it is in Spanish so for all your english speakers -  take a look at the youtube link.

Made by Grey Argentina found via Digital Buzz

Find more videos like this on AdGabber

This is just beatiful.

Via No Mans Blog

This is a really spot on article on why digital ads fail.  Seven basic mistakes are listed.

Found it via Chaga Signe on twitter. Thanks

Why Most Digital Ads Still Fail to Work