Tom Himpe put together this presentation. It is really interesting and inspiring reading. I found it on his blog.
This presentation was used at a Trend Event in Brussels, the introduction text below is from Tom’s Blog.
“The title of my contribution was ‘The Conversation Starts From Within’, which refers to an evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying to actually improve products & services, and make them more remarkable, interesting, beautiful or valuable). In other words, an evolution from creating ‘talk value’ despite the average nature of products & services, towards creating ‘talk value’ that is embedded in the products & services.”
I recently found this blog written by Helge Tennø with whom I share a lot of opinions. Lately he has written a lot about branded utility, a phenomenon I find extremely interesting specially with regards to the online world.
Lately he posted this great presentation - a whole collection of his thoughts from the last five months. (You can find the section about branded utility on page 49)
I found this video with Jonathan Harris on TED, Jonathan guides the viewers through his magical universe We Feel Fine. I did already post a note abous this project, but even though you know the site these 20 minutes are worth the while, he is a brilliant storyteller!!!
http://www.the-unloader.com/
Upload any annoying email, attachments (or spam), ppt’s or anything really
that has been sent to you and sent back to the person that sent it to you.
Razorfish’ Consumer Report is now online. (You can also download the report as a pdf.) It is definitely interesting and inspiring reading.
Razorfish surveyed in June 2008 1,006 U.S. consumers in four age groups to understand their digital desires, frustrations and consumption habits. The respondents were evenly split geographically between 10 U.S. metros and broader geographic representation.
Razorfish surveyed what they call the connected customer. (Access to broadband, spent $200 online in the past year, visited a “community site”, consumed or created some form of digital media)
