Agency BBDO New York and Client Hbo has followed up their succesfull and multi-award winning “Voyeur” campaign. This time we get multiple perspectives of various stories on cubes of screens.
This is what they say about the campaign “The HBO Story Cube embraces the spirit of HBO telling deeper more engaging stories in innovative ways. Demonstrating [...]
Found on Helge Tennø’s blog.
Microsoft conducts a survey that focuses on the consumption of video content across multiple screens. The study presents 3 screens and describes who are using which and for what purpose. As Helge mentions the most interesting is the section about shareability - I have to quote Helge for his excellent words here:
“Content is a trigger to help people [...]
This presentation is worth looking through. Great cases, great insight, great visuals. It is only 15 slides but the content is spot on and really up to date. I found it on History repeats Digitally. Thank you for sharing.
Interactions: Extending The Digital Experience
View more presentations or upload your own. (tags: experience utility)
Once again Helge Tennø made me aware of a great presentation. This one is made by David Avalon and is a comprehensive take on the opportunities for digital marketing in 2009. The presentation also sheds some light on 2008 and presents some great cases from the previous year. Thank you for sharing.
2009: A New Year [...]
This is a really interesting “New Year Revelation” found on Adliterate. Basically it is about insight… and how crucial the quality of an insight is - especially in the coming year.
The conclusion is:
No revelation or astonishing disclosure, no insight. Simple.
But read it yourself, the basics are from Simon Laws presentation from 2007.
Sorry for the lack of [...]
A great presentation made by Paul MacGregor.
The Seven Misconceptions Of Youth Marketing
View SlideShare presentation or Upload your own. (tags: marketing youth)
Via Helge Tennø
I am looking forward to see this campaign executed in 5 days. Though it seems like the campaign is a little bit inspired by Jonathan Harris.
Take a look at this one. Uniqlo has created this great site.
The Conversation Starts From Within
View SlideShare presentation or Upload your own. (tags: eco advertising)
Tom Himpe put together this presentation. It is really interesting and inspiring reading. I found it on his blog.
This presentation was used at a Trend Event in Brussels, the introduction text below is from Tom’s Blog.
“The title of my contribution was ‘The [...]
I recently found this blog written by Helge Tennø with whom I share a lot of opinions. Lately he has written a lot about branded utility, a phenomenon I find extremely interesting specially with regards to the online world.
Lately he posted this great presentation - a whole collection of his thoughts from the last [...]
